NoDoz
Good, clean energy.
NoDoz caffeine pills have been around for over 75 year, but after minimal brand upkeep through several owners, NoDoz struggled to gain traction among new consumers. In order to help NoDoz stand out in the crowded caffeine space and find resonance among younger audiences, we brought new life to their brand strategy and identity, launched evergreen and seasonal campaigns, and created a brand asset library.
Our evergreen campaign surpassed all industry benchmarks and resulted in a 3x increase in total clicks, lowered the CPC by 42%, and increased conversions 2x.
PRIMARY COLLABORATORS
Kyle Reading, Creative Director
Jack Greaves, Copywriter
Henrique Miguel, Designer
Steven Piper, Photographer
Kevin Veselka, Cinematographer
VAM Studios, Production Company
Vincent Martell, Producer
Jordan Phelps, Producer
